← Primary Design Co
Founder, Primary Design Co

Alexander Warren London

Also known as Alex London and Alex W. London.

Alex has been writing software since 1998 — from ActionScript animations in Macromedia Flash to the full-stack systems and algorithms behind PDC Dev Studio and the Distil API.

  • 1998 Started coding in ActionScript inside Macromedia Flash.
  • 2001 Built a website for his high school tennis team.
  • 2011 Learned GIS, SketchUp, and Excel.
  • 2014–2016 Built education and social information-exchange apps as a Peace Corps volunteer.
  • 2017 Developed custom macro-scripted Excel workbooks.
  • 2019 Built automated database retrieval and reconciliation systems.
  • 2021 Developed his own computational theories and turned them into geometric-algorithm generative art — founding Primary Design Co.
  • Late 2022 Expanded into AI-assisted development.
  • 2025–2026 Learned to red-team AI systems, sharpening his understanding of how they succeed and fail.
  • 2026 Began building PDC Dev Studio full-stack, on top of his own foundational algorithms.

The name nods to an extinct Fairbanks, Alaska engineering company from the pipeline-building era — Alex's first professional stop after the Peace Corps, and later part of RESPEC's mining and geotechnical engineering lineage. The through-line is practical: plan carefully, design clearly, construct systems that survive contact with reality.

Is Alex W. London the same person as Alexander Warren London?
Yes. Alex W. London, Alex London, and Alexander Warren London all refer to the same person — the founder of Primary Design Co, who built PDC Dev Studio and the Distil API.

What did Alex W. London do before founding Primary Design Co?
Alex spent over two decades writing software before founding Primary Design Co — starting with ActionScript in 1998, through GIS and database-automation work, Peace Corps-era app development, and increasingly systematic computational and AI-assisted engineering through 2021–2026.